Courses packageArt historyHeritage and museology

Art communication – 2 courses package

Estimated time
60 hours


Learn art communication based on the analysis and interpretation of works.

Language: English

Also available in:  Português | Español

The course fee includes access 24 hours / day for unlimited time to:

  • Lessons for each theme of the programs
  • downloadable e-books
  • Links to articles, videos and websites
  • Assessment (1 final questionnaire per course)
  • Certificate (1 certificate per course).
Learning objectives

The exhibition of art, whether physical or virtual, is a form of communication par excellence. But communicating about art and getting our audiences to read the works of art requires all prior work of analysis and interpretation.

Thus, we created this package of 2 courses Art communication – Art Analysis + Art Curating – exhibition – in which you will acquire the necessary knowledge to communicate about art according to the cycle:

art communication process

Who takes this Course? 

It is particularly useful for art curators, museologists, artists, art historians, gallery owners and students of art, art history and museology or cultural communication professionals. It is also very useful for teachers and cultural mediators.

It has no access requirements.


Certificado de Formação. Entidade CertificadaAt the end of the course, a training certificate will be issued .

We are a training entity certified by DGERT – Training Entity Certificate No. 1800/2015 – so the certificate has international validity.



The course price (a single payment) includes all content, assessment and certificate. The value is exempt from VAT under paragraph 10 of Article 9 of the CIVA.


The course is organized in parts or modules in order to facilitate the learning sequence. However, you can freely browse the entire course without any restrictions 24 hours a day, according to your interests and your own work method.

You can consult here the Rules of Operation of Online Courses

How it works


Access 24 / 24 hours

Immediate start. Access every day, 24 hours a day to all content.

Learn whenever you want!


From any device

Optimized for mobile devices. You just need an internet connection.

Learn anyplace you want!


For unlimited time

There is no time limit to complete your course. And you can access it whenever you want and as many times as you want.

Get a study and consultation tool!



The course price includes the evaluation and Certificate.

Value your knowledge!

Art Curating – Exhibition

Unit 1 – The exhibition of a work of art

  • The work of art
  • The exhibition of a work of art
  • Museums
  • Alternative exhibition spaces
  • Five exhibitions that went down in history (and one that should not have happened)

Unit 2 – Art curating

  • The curatorial activity: concepts and definitions
  • The tasks of the curator
  • The role of the art critic
  • The Team

Unit 3 – Exhibition planning

  • Initial Planning
    • Establish the theme / concept
    • Define audiences
    • Select the collection
  • Designing an exhibition project

Unit 4 – Exhibition – From assembly to evaluation

  • The Assembly
    • Assembly
      Team training
  • Communication with visitors
    • Labels and panels
    • Composition of texts
    • Multimedia
    • Signage
    • Print media and Apps
  • Preventive Conservation
    • The Preventive Conservation
    • Risk assessment methodology
    • Contingency plan
  • Evaluation
    • Evaluation methodologies
    • Assessment levels

Unit 5 – Exhibitions in the digital age

  • The Exhibitions in the digital age
  • The Google Arts & Culture
  • Digital Art
  • Digital Exhibitions

Analysing Art

1. Analysing Art

a)      Reading / Interpreting

b)      Writing about Art: concepts of visual rhetoric and visual literacy

2. Painting

Elements of formal analysis

1. Identification;

2. Technical data;

3. Thematic;

4. Function;

5. Structure (basic and essential considerations);

6. Composition

  • Contents: iconography and symbolism
  • Thematic categories in painting
  • Practical analysis of a painting (Mrs. Richard Brinsley Sheridan, by Thomas Gainsborough)
3. Sculpture

Elements of formal analysis

1. Identification;

2. Technical and structural data;

3. Thematic;

4. Function;

5. Composition.

  • Types of sculpture
  • Practical analysis of a sculpture (Funerary lion (unknown author; c. 350 BC).
4. Architecture

1. Identification;

2. Construction function or purpose;

3. Structure;

4. Relationship between function and structure;

5. Relationship between the history and geography of the construction site and architectural forms.

  • Practical analysis of an architectural work (Central Tejo, Lisbon)


Yolanda Silva

Graduated in Art History (Faculdade de Letras of the University of Porto). Her career led her to work at the Municipal Historical Archive of Porto and the Museum of ISEP, with inventory and conservation of Photographic collections. She wandered around the world of antiquaries and tourism, until becoming a professional trainer/tutor, dedicating herself to the areas of Art History, Iconography and Conservation of Photography. She currently works at the Department of Culture of Porto, within the scope of Heritage. Has several written works / published in the areas of Art History, Iconography and Conservation.

Rute Ferreira

I am an art teacher with a background in theater, art history and museology. I’m also specialized in Distance Education and I work in basic education. I write regularly on the blog and the I firmly believe that the history of art is the true history of humanity.


What students say about the course

Reviews are available for each course on the corresponding pages.

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